We know that wearing a watch every day with the same strap might get a little dull. As collectors and enthusiasts ourselves, we appreciate having options and we know that strapping on a new style can entirely reignite our love for a timepiece.

Our manufacturing partners for our Analog:Shift brand leather strap collection are a multi-generational family owned factory in Italy that has been providing high quality OEM straps to your favorite watch brands in Europe for decades. We are deeply excited to make these colorful straps available at both a quality – and a price – rarely seen on the market!

The Islay Brown Suede Strap 

Our new Suede Strap Collection is the second iteration of our popular line. Offering the same soft and supple velvety nap as their predecessors, these upgraded straps now feature a simplified one-line top stitch for increased versatility, as well as a perforated backing for even more comfort on the wrist.

The Islay Brown Suede Strap has deep, earthy brown coloration evocative of the peat fields comprising much of the Isle of Islay in Scotland. Pairing perfectly with vintage and contemporary watches (ideally while sipping a peaty whisky from the region), the Islay Suede Strap is an instant must-have for every collection!

Handmade in Italy.

Please keep in mind that these straps are all handmade from high quality leathers. As such, there will be slight variations in color and texture from strap to strap and may differ slightly from those pictured. They will each develop their own characteristics of patina with age and wear - just like your timepieces!